Named after the home of the Los Angeles Lakers, the Great Western Forum in Inglewood, which hosted the basketball tournament of the LA Olympics in 1984. It was here that the FORUM sneakers were introduced, now universally beloved by vintage addicts as one of the most beautiful and legendary models of that time, as well as one of the most important in adidas history. Among the first to be offered in three different cuts (high, mid, and low), they quickly transcended the basketball court to be worn as streetwear by the coolest urban kids.
Stepping into a time machine, the iconic shoes find themselves catapulted into 2021 in a new version that still retains all of their ’80s appeal. The new adidas Originals FORUM, despite their sporty DNA, are now worn not only by athletes but also by activists, designers, celebrities, and music artists like the rapper Frah Quintale, who effortlessly rocks them both on and off the basketball court with an immediate back to the future effect.
Frah Quintale with adidas Originals FORUM sneakers
Timeless and iconic, this sneaker carries within itself the seed of a desire to experiment, to express oneself, to affirm who you are, free from mental barriers and preconceptions. The FORUM is thus reintroduced in three variants. The aesthetic remains tied to the ’80s but now adapts even more to a Gen Z and millennial audience of the new millennium, of which basketball player Juhanna Begarin and model/blogger Sya are representatives, as well as protagonists of the shoe’s campaign.
Model Sya and basketball player Juhanna Begarin in the new campaign for adidas Originals FORUM
The details that made the sneaker unique remain, but the plus for the Low model is the presence of removable strap closures, for the Mid a higher cut, and for the Bold a thick platform sole. Additionally, for Fall/Winter 2021, adidas Originals pays tribute to the timeless roots of the sneaker by reintroducing revamped versions of Forum Mid and Forum Low in the essential white and blue colorways.
The new versions, dedicated to open-minded innovators, are available on adidas.it/forum and at selected adidas retailers. Albert Einstein once said that the mind is like a parachute, it works best when open. And, we add, it works even better in combo with the right shoes.
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