New graphics, new products, new layout. The Asics website (which stands for Anima Sana In Corpore Sano) is completely renewed online: the contents are now divided into thematic areas, the product area – dedicated to different sports – is richer and more interactive, to the point that a simple click is enough to purchase the favorite item among shoes, clothing, and accessories. “The intention,” explains Luca Bacherotti, CEO of ASICS Italia, “is to get in close contact with an even greater number of athletes, from the simple enthusiast to those seeking technical information and details on the product to improve their performance.”

Moreover, for Christmas, after the launch of the ASICS GEL X-Mas pack (GEL-Lyte III, 130 euros, and two models SAGA GEL (120 euros), the GEL Jingle app is available for download. The application turns a greeting, a wish into a brief tinkling with animations created by the artists of the Kamp Horst collective from Rotterdam. After recording a short video, you can become a yeti or a reindeer or do a rap duet with the Dutch hip-hop artist Extince, who recorded the song Jingle GEL.