Adidas ZX Flux, le sneakers a strisce indipendenti
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by Valentina Pezzoni
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Psychedelia and music to dance at the adidas Originals party for the launch of the new ZX Flux created in collaboration with Italia Independent: 6 models with eccentric design for the upcoming Fall-Winter 2014-15.
The timing was perfect for the success of the event, during Milan Fashion Week which brought over 2000 people to Teatro Vetra in Milan. Men and women equally interested admired the new unisex sneakers displayed in monitors. A futuristic scenography of lights, colors, and kaleidoscopic images served as the backdrop for the dancing event, projecting animal, camo, and fluorescent fantasies matching the shoes of the night.
The ZX Flux, naturally suitable for customizations, find in the artistic contribution of Italia Independent a new, undoubtedly more fashionable image that still maintains high technical and sporty quality. Athletes and celebrities such as Riccardo Montolivo, Alessandro Matri, Federica Fontana, and La Pina among others attended the adidas lovers’ event. The irreducible artistic director Lapo Elkan, despite a recent Vespa accident, attended the event wearing the leopard-printed model on the foot unaffected by the injury.
To celebrate the success of this new production, an exceptional DJ set could not be missing. Two professionals kept the crowd moving throughout the night. The first, Italian Francesco Rossi, warmed up the audience who later danced to the tunes of international star DJ Cassidy.