adidas Originals presents the new NMD sneakers collection

adidas Originals presents the new NMD sneakers collection
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by Editorial staff

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Following the success of the first launch last December, adidas Originals celebrates the return of the new NMD sneakers. Three new models: City Sock, Chukka, and Runner featuring new silhouettes and color blocks with a clear retro-running inspiration. The new shoes are characterized by the midsole with adidas BOOST technology and details related to adidas’ heritage, but with a strong look towards the future.

Not surprisingly, for the collection launch, the sportswear brand has involved eight influencers from the world of design, fashion, and music, starring in a video (which you can watch below) where they all walk together “towards an optimistic tomorrow, pushing away the obstacles of a negative future, almost inviting those who observe them to travel with them”, as stated in the brand’s announcement. To them – the so-called creators, authentic creatives of urban culture – the brand has dedicated an interactive installation NMD_CUBE, located in Piazza XXIV Maggio in Milan, a real cube that will feature photos, videos, urban views, and shots taken by users, representing their urban vision, transforming each user into an NMD_EXPLORER.

Among the contents that will rotate on the cube, there will be those of 7 influencers from the street scene, who will share their #NMD experience on Instagram: their shots will then become the subjects of a photo exhibition inside six important stores: at the Flagship store adidas Originals Milano, at INNER., inside Excelsior, at One Block Down, at PAR5, and at AW LAB in Via Torino. The models of sneakers NMD City Sock, NMD Chukka, and NMD Runner are available from March 17.