Adidas Originals, color sneakers signed by Pharrell Williams

Adidas Originals, color sneakers signed by Pharrell Williams
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by Angelo Ruggeri

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Colorful, fun, and definitely ready to become one of the spring must-haves. After the success of the past season (all items sold out in a few hours), Adidas Originals presents the new collection, in limited edition, in collaboration with singer Pharrell Williams. The popstar had fun transforming, coloring, and personalizing the iconic sneaker model from the sportswear brand, Superstar, creating the limited edition Supercolor.

“Supercolor is my celebration of equality through diversity,” explains the American popstar. “Thanks to these 50 colors of the Superstar model, everyone can choose the shade they prefer. This collection is the most diverse of all those presented in the past and therefore also the most individual, allowing everyone to make their personality visible. Through color.”

Starting from March 27, Superstar Supercolor will make its debut with an exclusive sale of all 50 colorations at One Block Down, the store inside Brian&Barry in via Durini in Milan and Rome, at **Urban Jungle.** An assortment can also be found at some selected fashion retailers, in Adidas Originals mono-brand stores, and at AW LAB throughout Italy.