adidas Originals and the new EQT sneakers in the streets of Berlin

adidas Originals and the new EQT sneakers in the streets of Berlin
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by Angelo Ruggeri

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Surprising, raw, and real photos that masterfully narrate the new 3.0 generation, captured on the same underground streets of Berlin. In the very city where, 25 years before, the most famous street style trends were born and are back in fashion today. adidas Originals introduces the new sneakers EQT, through the urban shots of **Juergen Teller**, the photographer responsible for revolutionizing, in the Nineties, the approach to image-making with a “no-bullshit” attitude. The advertising campaign for the launch of the new shoe collection highlights the sporty soul of the collection: an anti-glamour approach that transforms the classic DNA of adidas Originals EQT into a modern statement of authenticity.

The new models of adidas Originals EQT are: EQT Support 93|17, EQT Support ADV, and EQT Support Ultra. Check out the photos of the ad campaign and the new sneakers in the gallery above.