Once again adidas hits the accelerator on the sustainability theme. And it does so with one of its most iconic models of all time, the Stan Smith shoes that have marked an era and continue to be a global reference point for sneaker lovers and beyond. The longest-lived silhouette of the brand is about to take a step forward and embrace a completely green philosophy that, while keeping its design unchanged, has a lot to tell.

Starting from the materials, of course, because in the brand’s new journey – which by 2024 aims to create shoes completely free of virgin polyester – the new sneakers that will be released on April 1st are made of white uppers created with a series of high-performance recycled materials, placed on white soles made of recycled rubber. A more fashion-forward version features a printed graphic inspired by planet Earth, a white tongue on the heel, and an ivory graphic on the front tongue.

The Stan Smith Forever, the new eco-friendly version of the brand’s longest-lasting shoes, is created in support of the End Plastic Waste project, which aims to minimize plastic on our planet.

One model is inspired by one of the beloved frogs, Kermit from the Muppets, who has transformed the famous three stripes into a playful “K” perforated, while the name Kermit is embossed on the heel and his image is printed on the left tongue and on the co-branded insole. For an added touch, a pair of additional green laces and the phrase It’s Not Easy Being Green. And since the focus is on sustainability and the environment, the packaging also changes. Each pair of shoes in the collection will always have its classic blue adidas Originals logo box, but it will be a new version, made from over 90% recycled paper.