Avnier, the streetwear brand by rapper Orelsan
Since its launch in 2014, the brand Avnier has continuously seduced streetwear enthusiasts with notable collaborations with industry heavyweights: from Saint James (2019) to Levi’s (2022) and Quiksilver (2023). More recently, in October 2023, the brand founded by rapper Orelsan and designer Sebastian Strappazzon made waves by unveiling images with a polished aesthetic for an unexpected collaboration with rocket launcher ArianeGroup.
Gradually defining a futuristic aesthetic by incorporating elements from the world of workwear, the brand founded by rapper Orelsan – whose impressive career is chronicled in the documentary series Montre jamais ça à personne (2021) – has gradually established itself as a prominent player in the landscape of young fashion labels, surpassing the mere status of an artist merchandising project.
AV-1: The first sneakers from the Avnier brand
At an exclusive launch party organized by the brand Avnier in the 11th arrondissement of the capital, close friends of rapper Orelsan excitedly discover the AV-1 sneakers, a model of sneakers that he spent several years designing with his team.
It goes without saying that with the AV-1 sneakers, Avnier makes a remarkable entry into the world of footwear. With a thick Vibram rubber sole, this exclusive sneaker (available in two versions, black and white) meets the needs of technical roles in the audiovisual industry as well as everyday needs. Marked by technical inspiration, this model, which has already been worn on stage multiple times by the rapper behind the acclaimed album Civilization (2021), is in line with the collaborations already established between his label and the French sports brand Salomon.
The AV-1 sneakers from the Avnier brand are available on avnier.com.